What About User-Generated Advertisements?
I wanted to share this blog post, Letting your Community Create your Advertisements by Jeremiah Owyang. I think what Dell has done with their Regeneration campaign and the way they are pointing in...
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UPS Widget on Groundswell and Other News
GROUNDSWELL The UPS widget project that I worked on earlier this year at McCann-Erickson got a mention on Page 34 of Groundswell. Published by Harvard Business Press in May 2008, the much-celebrated...
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